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Hawk’s team turned around a struggling health and personal care brand with a smart and straightforward PPC strategy focused on the right keywords.
This focused approach led to an impressive 82.51% growth in just 30 days.
We find-out the match types were not properly utilized.
As it was a new launch, the organic to sponsor order ratio was low, combining the low ticket product in competitive was making it difficult to get growth.
Due to the niche competitiveness and low ticket product, the profits margins were low so the strategy needs to be laser-targeted to get growth and maintain the Profits.
Almost all top keywords were ranked in the middle of first page that needs proper push.
Allocated the budget to different match types in sponsor product that were not utilized properly, focused on some super-relevant keywords that was giving good results.
After finding out the keywords that had good Search Volume but ranked in the middle of first page. We pushed those keywords a bit aggressive to attain the top ranks and start getting organic orders.
Expanded ads to different ad types especially Sponsor Brand Video that gave us Lowest CPC and the highest orders.
Lot of new keywords targeted in the Best Ad type(SBV) First and then in sponsor ads.
The result was amazing, in just 30 days we achieve the increase revenue of $11,988.
Our ACOS increased from 21% to 25% while TACOS from 16% to 18% due to the fact that we were testing multiple campaigns. Remember, it’s a newly launched product, it’s tacos will go down once we start optimizing campaigns for profitability.
Overall it Revenue went from £14,529.39 to £26,517.64, While maintaining the profitability.
Don’t just take our word for it. Hear from real clients who’ve crushed their Amazon goals with our data-driven strategies and dedicated support.
Company CEO
Good job, good communication, went above and beyond, will hire him again!
Amazon Seller
Excellent service, superior skills in working with Amazon Ads, and impeccable communication. Great to do business with
Amazon Seller
Uzair was a huge help in optimizing my listing on Amazon - and created campaigns that demonstrably boosted sales.
Amazon Seller
Uzair knows his way around Amazon and really helped me out with a listing that suffered from dirty tricks from a competitor. Recommended
Amazon Seller
Muhammad is a very attentive and hard worker. He makes himself available at all hours and is very professional.
Co-founder
This gentleman is very knowledgeable of his craft. He moved things around until they were finely tuned.
Author
Uzair is a fantastic resource for getting products up, troubleshooting issues, and marketing on amazon. He is professional, knowledgeable, and ALWAYS a pleasure to work with! He's a true pro.
Brand Representative
We roll up our sleeves and obsess over customer goals, delivering measurable outcomes that fuel Amazon success
Explore our past successes and discover how we’ve propelled brands to new heights. Below, delve into our case studies to see our strategies in action.
Profits Skyrocketed To 472.17% With Nearly Triple In Unit Session Percentage
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I can't say enough good things about working with Uzair and his team. I highly recommend them for managing your Amazon ads!